Ever wonder why some stores are just great places to be in and others leave you indifferent? Why do some retailers seem to attract more people into their stores than others and keep them coming back? One of the reasons is retail design. Stores that are well designed make people feel good. Successful retailers understand the importance design plays in how well they manage their store. The way it is laid out, the products it features and promotes and the amenities it offers to consumers to make them feel welcome are all part of creating a compelling in-store experience.
Social media, m-commerce, e-commerce and globalisation have changed the way consumers interact and spend, adding new dimensions to the retail environment. This increasingly vast and complex environment brings great opportunities, but also great challenges for fashion line planners and merchandisers.