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Collaborative Innovation

Enabling Collaborative Innovation from ‘Design to Retail’

CPG (or FMCG) industry is driven by demand for New Products, Variants and ideas that are entices loyal customer and attracts new customers. FMCG Brands wouldn’t miss a chance to listen to what are the latest Consumer Trends, what its brand loyal consumers are talking and looking for on the Social Media platforms, and even take the Product Development to the next level by Social Innovation. This requires collaboration between globally distributed teams. In reality, the ‘design to retail’ process chain at many brands in the industry often involves teams working in silos. It’s imperative for industry firms to enable seamless collaboration to stoke innovation, satisfy consumer expectations, and achieve market success.

Simbus leverages Dassault Systèmes’ Social Ideation Industry Solution to help your FMCG Brand and Retail business overcome these wide ranging challenges. The solution is based on the powerful 3DEXPERIENCE platform and is the first cloud-based collaboration platform that spans your entire ‘Concept to Consumer’ process chain. It promotes ideation across your NPD Teams, Marketing, Focussed Consumer Groups, Bloggers helps them choose winning ideas, and automates management of NPD Processes.

The solution’s intuitive, user friendly and industry-specific modules enable you to

  • Maintain healthy proportion of New Ideas in the Innovation Funnel
  • Accelerate the ideation process
  • Collaborate with external stake holders like Focussed Consumer Groups, Marketing Agencies in a safe and secured way
  • Introduce social listening to monitor fashion trends, social media buzz, and consumer expectations
  • Analyze market competition
  • Enhance requirements management, budgeting, and decision making with greater visibility into project metrics

Key Benefits

The Social Ideation Industry Solution allows you to

  • Effectively and Socially manage your Product Innovation Funnel
  • Enhance your innovation capabilities and ‘Concept to Consumer’ processes
  • Develop superior products through automation of key processes such as ideation management and cross functional collaboration
  • Cut down on NPD time with built-in project time tracking and reporting
  • Create innovative products to satisfy rising consumer expectations

To learn more about how we can help you build a more collaborative and innovative ‘design to consumer’ process, please contact us at:
Email :
Phone : +91 80 2659 2500

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    +91 080 4814 4703